What Is 3rd Platform Computing?

Information technology (IT) has evolved at an increasing rate. This evolution as gone through numerous phases that include the introduction of mainframe computing and the personal computing revolution that soon followed.

Now, 3rd platform computing is ushering in the next stage of this evolution. It’s a result of the advent of mobile computing, cloud-based services, social networks, and Big Data.

Understanding 3rd platform computing, its impact on how businesses operate, and how to meet the changing needs of your business and its customers is critical to your success.

The Birth of 3rd Party Computing

This shift in computing began around 2007 when the term “3rd platform” was first used by the International Data Corporation (IDC) to describe new technologies that were shaping how businesses and the public access data and technology.

Cloud computing allowed businesses to move their data away from on-site servers while increasing its accessibility from anywhere in the world and on any device. This made it possible to solve problems that they were previously unable to address.

As a result, cloud technologies have become stable in strategies that businesses use to manage their ongoing operations.

Software and hardware have also changed in response to the growth of 3rd platform computing. The needs and expectations of businesses and consumers have forced them to realign their products and the ways in which they work.

Why the 3rd Platform Matters

The ways in which mobile computing, social networking, Big Data, and cloud computing are changing how businesses operate is critical to competing within your marketplace.

The growth of mobile devices that include smartphones, tablets, and wearable technology has increased the financial resources being allocated to IT systems.

Over time, more online users will access online data using mobile devices than with traditional laptops and desktops.

Social networks continue to grow all over the world. This is especially true in areas that include Africa, the Middle East, India, and China. Businesses operating in a global marketplace can’t afford to overlook the importance of 3rd platform computing.

This dramatic growth will continue as 3rd platform technologies evolve alongside the changing needs of businesses and online users.

New markets that are developing will impact how 3rd platform computing evolves. Investment in cloud services and mobile devices are growing at a higher rate in these markets when compared to developed marketplaces.

How to Prepare Your Business for the 3rd Platform Shift

There are ways that businesses can align their operations and objectives with the shift towards 3rd platform computing. Software as a Service (SaaS) tools help you access the tools you need at a reduced cost and with increased efficiency.

SaaS services can be used to optimize areas related to sales, accounting, and email communications.

Other services such as Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) improve the use of databases and business applications.

Overlooking these and other 3rd platform strategies can cause businesses to lose revenue and market shares.

3rd platform computing helps organizations recognize market patterns that improve their marketing strategies and achieve a leading edge over their competitors.

By understanding and leveraging 3rd platform computing, you take advantage of this new phase in the evolution of IT. This gives you the resources you need to streamline your daily operations and increase your revenue.

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